Social identity and the attitude–behaviour relationship: effects of anonymity and accountability
Article first published online: 18 AUG 2006
Copyright © 2006 John Wiley & Sons, Ltd.
European Journal of Social Psychology
Volume 37, Issue 2, pages 239–257, March/April 2007
How to Cite
Smith, J. R., Terry, D. J. and Hogg, M. A. (2007), Social identity and the attitude–behaviour relationship: effects of anonymity and accountability. Eur. J. Soc. Psychol., 37: 239–257. doi: 10.1002/ejsp.356
- Issue published online: 17 FEB 2007
- Article first published online: 18 AUG 2006
- Manuscript Accepted: 10 FEB 2006
- Manuscript Received: 3 JAN 2005
Two experiments examined the impact of anonymity and accountability on the expression of group-mediated attitude-behaviour consistency. In Study 1, low and high identifiers (N = 106) were exposed to an attitude-congruent norm and provided information about their intentions under anonymous and in-group accountable conditions. In Study 2, salience of identity was manipulated, and participants (N = 185) were exposed to either an attitude-congruent or an attitude-incongruent norm, and provided information on their intentions and behaviour under anonymous and in-group accountable conditions. In both studies, accountability elicited group-normative attitudes and behaviour among individuals for whom the group was not a salient basis for self-definition. When the group was a salient basis for self-definition, the expression of attitude-consistent intentions and behaviour was greater in anonymous conditions. It is suggested that strategic effects, such as those that occur in the presence of an in-group audience, influence displays of group-normative attitude–behaviour consistency. Copyright © 2006 John Wiley & Sons, Ltd.