The impact of regulatory focus on affective responses to social discrimination
Article first published online: 18 AUG 2006
Copyright © 2006 John Wiley & Sons, Ltd.
European Journal of Social Psychology
Volume 37, Issue 3, pages 421–444, May/June 2007
How to Cite
Sassenberg, K. and Hansen, N. (2007), The impact of regulatory focus on affective responses to social discrimination. Eur. J. Soc. Psychol., 37: 421–444. doi: 10.1002/ejsp.358
- Issue published online: 25 APR 2007
- Article first published online: 18 AUG 2006
- Manuscript Accepted: 22 FEB 2006
- Manuscript Received: 3 NOV 2005
- State of Thuringia
The impact of individuals' regulatory focus and the domain of outcomes (non-gains vs. losses) on the target's affective responses to social discrimination were tested. Based on regulatory focus theory (Higgins, 1997), it was predicted that a prevention focus would lead to more anger and agitation after social discrimination, because experiencing social discrimination is similar to experiencing failure. This pattern was predicted to be more pronounced when social discrimination was based on losses than when social discrimination was based on non-gains (i.e., when the in-group was evaluated more negatively vs. less positively compared to the out-group). The results of three studies using chronic and situationally induced regulatory focus confirmed these predictions. No effect was found for the promotion focus. Copyright © 2006 John Wiley & Sons, Ltd.