The effect of induced compliance on relative left frontal cortical activity: a test of the action-based model of dissonance
Article first published online: 29 SEP 2006
Copyright © 2006 John Wiley & Sons, Ltd.
European Journal of Social Psychology
Volume 38, Issue 1, pages 35–45, January/February 2008
How to Cite
Harmon-Jones, E., Gerdjikov, T. and Harmon-Jones, C. (2008), The effect of induced compliance on relative left frontal cortical activity: a test of the action-based model of dissonance. Eur. J. Soc. Psychol., 38: 35–45. doi: 10.1002/ejsp.399
- Issue published online: 23 JAN 2008
- Article first published online: 29 SEP 2006
- Manuscript Accepted: 22 JUN 2006
- Manuscript Received: 17 FEB 2006
- National Science Foundation. Grant Number: BCS-9910702
The action-based model of dissonance and recent advances in neuroscience suggest that commitment to action should cause greater relative left frontal cortical activity. An induced compliance experiment was conducted in which electroencephalographic activity was recorded following commitment to action, operationalized with a perceived choice manipulation. Perceived high as compared to low choice to engage in the counterattitudinal action caused attitudes to be more consistent with the action. Also, high choice caused greater relative left frontal cortical activity than low choice. Copyright © 2006 John Wiley & Sons, Ltd.