THIS ARTICLE HAS BEEN RETRACTED
Retracted:Staff, miter, book, share: how attributes of Saint Nicholas induce normative behavior
Article first published online: 14 JAN 2008
Copyright © 2008 John Wiley & Sons, Ltd.
European Journal of Social Psychology
Volume 39, Issue 1, pages 145–153, February 2009
How to Cite
Joly, J. F. and Stapel, D. A. (2009), Retracted:Staff, miter, book, share: how attributes of Saint Nicholas induce normative behavior. Eur. J. Soc. Psychol., 39: 145–153. doi: 10.1002/ejsp.491
- Issue published online: 29 JAN 2009
- Article first published online: 14 JAN 2008
- Manuscript Accepted: 26 OCT 2007
- Manuscript Received: 24 AUG 2006
- Dutch Science Foundation (Nederlandse Organisatie voor Wetenschappelijk Onderzoek)
- University of Groningen
Vol. 42, Issue 6, 800, Article first published online: 20 SEP 2012
In three studies the hypothesis was tested that for young Dutch children, who associate Saint Nicholas with the norm to share one's wealth with others, attributes of Saint Nicholas (miter, book, and staff) would spontaneously activate the “sharing norm” and subsequent sharing behavior. The results confirmed our expectations. In two studies, young Dutch children share more candy with others after being primed with attributes of Saint Nicholas compared to being primed with a dwarf in the control condition. In a third study, children evaluate sharing more positively after being primed with attributes of Saint Nicholas, and more negatively after being primed with the Toys R Us logo, compared to being primed with a dwarf. This is the first empirical evidence that attributes of normative symbols can induce normative behavior and change norm judgments. Copyright © 2008 John Wiley & Sons, Ltd.