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Sometimes stories sell: When are narrative appeals most likely to work?

  1. Rose Thompson1,*,
  2. Geoffrey Haddock2

Article first published online: 12 OCT 2011

DOI: 10.1002/ejsp.850

Issue

European Journal of Social Psychology

European Journal of Social Psychology

Volume 42, Issue 1, pages 92–102, February 2012

Additional Information

How to Cite

Thompson, R. and Haddock, G. (2012), Sometimes stories sell: When are narrative appeals most likely to work?. Eur. J. Soc. Psychol., 42: 92–102. doi: 10.1002/ejsp.850

Author Information

  1. 1

    Welsh Centre for Learning Disabilities, Cardiff University, Cardiff, UK

  2. 2

    School of Psychology, Cardiff University, Cardiff, UK

*Rose Thompson, Welsh Centre for Learning Disabilities, Cardiff University, Cardiff, UK.
E-mail: ThompsonR5@cf.ac.uk

Publication History

  1. Issue published online: 20 JAN 2012
  2. Article first published online: 12 OCT 2011
  3. Manuscript Accepted: 29 AUG 2011
  4. Manuscript Revised: 25 AUG 2011
  5. Manuscript Received: 9 NOV 2010

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