The popularity of coffee as a beverage has its origin in the stimulant effect of caffeine. However, a market for decaffeinated (decaf) coffee developed when a variety of health problems appeared to be related with caffeine consumption. The caffeine obtained from the decaffeination is mainly used by pharmaceutical, cola-type soft drinks and cosmetic industries and although decaf coffee amounts to about 10% of the global coffee market, the need for caffeine by these industries is much bigger than is produced. With the increasing consumer appeal for natural products, which is related to a healthier life style, natural caffeine is missing in the market and is being replaced by the synthetic molecule, as has been shown by modern detection techniques. Here, I briefly discuss that while much attention has been paid on decaf coffee, perhaps natural caffeine has become more important and the by-product may now be decaf coffee.