P&G's global networks are the platform for the activities that, together, constitute the connect-and-develop strategy. (Huston and Sakkab, 2006: 62).
The main goal of any global strategy must be to manage the large differences that arise at borders, whether those borders are defined geographically or otherwise . . . Not all integration that is required to add value across borders needs to occur within a single organization. IBM and other firms illustrate that some externalization is a key part of most ambitious global strategies. (Ghemawat, 2007: 67).