• 1
    Fleet Laboratories, “Summer's Eve, Hail to the V: The ‘V’ Extended Cut,” 2010, at; accessed 8/1/2011.
  • 2
    Sometimes these advertisements are misleading or deliberately obscure a message. Consider the early marketing for Gardasil, Merck's vaccine against human papillomavirus. By focusing exclusively on cervical cancer, the advertisements failed to convey important medical information about the sexual transmission of HPV or who might be at greatest risk. K. Wailoo et al., eds., Three Shots at Prevention: The HPV Vaccine and the Politics of Medicine's Simple Solutions (Baltimore, Md.: Johns Hopkins University Press, 2010); S.M. Rothman and D.J. Rothman, “Marketing HPV Vaccine: Implications for Adolescent Health and Medical Professionalism,” Journal of the American Medical Association 302 (2009): 781-86.
  • 3
    B. Lippert, “Vagina Monologues,” MediaWeek 20, no. 16, April 19, 2010, p. 21.
  • 4
    L. Rankin, “What? We Can't Say ‘Vagina’?Psychology Today blog, March 29, 2010, at; accessed September 29, 2011.
  • 5
    V. Braun and C. Kitzinger, “‘Snatch,’ ‘Hole,’ or ‘Honey-Pot’? Semantic Categories and the Problem of Nonspecificity in Female Genital Slang,” Journal of Sex Research 38, no. 2 (2001): 146-58, at 146.
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    M. Ferranti, “From Birth Control to That ‘Fresh Feeling’: A Historical Perspective on Feminine Hygiene in Medicine and Media,” Women's Health 49, no. 8 (2009): 592-607.
  • 7
    Make That ‘Down There’ Monologues,” Prevention 58, no. 9 (2006): 46.
  • 8
    A conflation even the psychoanalytically inclined Harriet E. Lerner noted in 1976. H.E. Lerner, “Parental Mislabeling of Female Genitals as a Determinant of Penis Envy and Learning Inhibitions in Women,” Journal of the American Psychoanalytical Association 24, suppl. (1976): 269-83.
  • 9
    Braun and Kitzinger, “‘Snatch,’ ‘Hole,’ or ‘Honey-Pot’?
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    M.P. Goodman et al., “A Large Multicenter Outcome Study of Female Genital Plastic Surgery,” Journal of Sexual Medicine 7 (2010): 1565-77.
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    V. Braun, “Female Genital Cosmetic Surgery: A Critical Review of Current Knowledge and Contemporary Debates,” Journal of Women's Health 19, no. 7 (2010): 1393-1407.
  • 12
    American College of Obstetrics and Gynecology, Committee on Gynecologic Practice, “ACOG Committee Opinion No. 378: Vaginal ‘Rejuvenation’ and Cosmetic Vaginal Procedures,” ACOG Committee Opinion no. 378, Obstetrics and Gynecology 110 (2007): 737-38.
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    Goodman et al., “A Large Multicenter Outcome Study of Female Genital Plastic Surgery,” 1565.
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    J. Lloyd et al., “Female Genital Appearance: ‘Normality’ Unfolds,” International Journal of Obstetrics and Gynaecology 112 (2005): 643-46.
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    C.S. Tsai, B.E. Shepherd, and S.H. Vermund, Does Douching Increase Risk for Sexually Transmitted Infections? A Prospective Study in High-Risk Adolescents,” American Journal of Obstetrics and Gynecology 200, no. 1 (2009): 38.e1-8 (epub July 30, 2008); Ferranti, “From Birth Control to That ‘Fresh Feeling.’”
  • 16
    P. Sik, Y. Ho, and A.K.T. Tsang, “Beyond the Vagina-Clitoris Debate—from Naming the Genitals to Reclaiming the Woman's Body,” Women's Studies International Forum 28 (2005): 523-34.
  • 17
    J. Peteet, “Words as Interventions: Naming in the Palestine-Israel Conflict,” Third World Quarterly 26, no. 1 (2005): 153-72;S. Fraser et al., “The Power of Naming: A Reply to McBride and Pates,” Addiction Research and Theory 13, no. 4 (2005): 403-4.
  • 18
    W. LaDuke, Recovering the Sacred: The Power of Naming and Claiming, 3rd ed. (Upper Saddle River, N.J.: Prentice Hall, 2009).
  • 19
    I. Loader and A. Mulcahy, “The Power of Legitimate Naming,” British Journal of Criminology 41, no. 1 (2001): 41.
  • 20
    M. Constable, Just Silences: The Limits and Possibilities of Modern Law (Princeton, N.J.: Princeton University Press, 2007), 46-73.
  • 21
    J. Finch, “Naming Names: Kinship, Individuality and Personal Names,” Sociology 42, no. 4 (2008): 709-725.