New Directions for Institutional Research

Cover image for New Directions for Institutional Research

1979

Volume 1979, Issue 21

Pages fmi–fmi, vii–viii, 1–91

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editor's Note
    4. Articles
    1. Masthead (page fmi)

      Article first published online: 18 AUG 2006 | DOI: 10.1002/ir.37019792101

  2. Editor's Note

    1. Top of page
    2. Masthead
    3. Editor's Note
    4. Articles
    1. Editor's note (pages vii–viii)

      John A. Lucas

      Article first published online: 18 AUG 2006 | DOI: 10.1002/ir.37019792102

  3. Articles

    1. Top of page
    2. Masthead
    3. Editor's Note
    4. Articles
    1. The researcher and nonprofit marketing: Is anyone listening? (pages 1–9)

      Dennis L. Johnson

      Article first published online: 18 AUG 2006 | DOI: 10.1002/ir.37019792103

    2. Some tools and techniques of market research for students (pages 31–67)

      Gerald H. Gaither

      Article first published online: 18 AUG 2006 | DOI: 10.1002/ir.37019792105

    3. Conclusions and further readings (pages 87–91)

      John A. Lucas

      Article first published online: 18 AUG 2006 | DOI: 10.1002/ir.37019792107

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