New Directions for Institutional Research

Cover image for New Directions for Institutional Research

Summer 1987

Volume 1987, Issue 54

Pages fmi–fmi, 1–115

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editors' Notes
    4. Articles
    1. Masthead (page fmi)

      Version of Record online: 18 AUG 2006 | DOI: 10.1002/ir.37019875401

  2. Editors' Notes

    1. Top of page
    2. Masthead
    3. Editors' Notes
    4. Articles
    1. Editors' notes (pages 1–3)

      Robert S. Lay and Jean J. Endo

      Version of Record online: 18 AUG 2006 | DOI: 10.1002/ir.37019875402

  3. Articles

    1. Top of page
    2. Masthead
    3. Editors' Notes
    4. Articles
    1. Viewing the world without IVY-covered glasses (pages 5–17)

      Larry H. Litten

      Version of Record online: 18 AUG 2006 | DOI: 10.1002/ir.37019875403

    2. Assessing the market potential for new programs (pages 31–44)

      Richard A. Voorhees

      Version of Record online: 18 AUG 2006 | DOI: 10.1002/ir.37019875405

    3. Describing patterns of competition (pages 45–59)

      Glenwood L. Rowse

      Version of Record online: 18 AUG 2006 | DOI: 10.1002/ir.37019875406

    4. Positioning and trade-off analysis (pages 61–74)

      Eric Straumanis

      Version of Record online: 18 AUG 2006 | DOI: 10.1002/ir.37019875407

    5. Balancing price and value (pages 75–89)

      David L. Brodigan

      Version of Record online: 18 AUG 2006 | DOI: 10.1002/ir.37019875408

    6. Identifying market segments (pages 91–101)

      Julie Wakstein

      Version of Record online: 18 AUG 2006 | DOI: 10.1002/ir.37019875409

    7. Developing and implementing a marketing plan (pages 103–111)

      Byron G. McCalmon

      Version of Record online: 18 AUG 2006 | DOI: 10.1002/ir.37019875410

    8. Selected references on market research in higher education (pages 113–115)

      Jean J. Endo and Robert S. Lay

      Version of Record online: 18 AUG 2006 | DOI: 10.1002/ir.37019875411

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