BUILDING AND EVOLVING DATA WAREHOUSING AND BUSINESS INTELLIGENCE ARTEFACTS: THE CASE OF SYSCO
Article first published online: 21 FEB 2012
Copyright © 2012 John Wiley & Sons, Ltd.
Intelligent Systems in Accounting, Finance and Management
Volume 18, Issue 4, pages 195–213, October/December 2011
How to Cite
O'Leary, D. E. (2011), BUILDING AND EVOLVING DATA WAREHOUSING AND BUSINESS INTELLIGENCE ARTEFACTS: THE CASE OF SYSCO. Int. J. Intell. Syst. Acc. Fin. Mgmt., 18: 195–213. doi: 10.1002/isaf.330
- Issue published online: 21 FEB 2012
- Article first published online: 21 FEB 2012
- data warehouse;
- business intelligence;
- artefact evolution;
- business intelligence methodology;
- implementing business intelligence
This paper investigates use of data warehouse and business intelligence capabilities to integrate with customers in the supply chain and improve insights into customer sales. By making internal data warehouse sales information available to customers, additional value to those customers is created, eliminating asymmetries of information in the supply chain. In addition, the evolution of data warehousing into business intelligence is investigated, expanding sales information to include marketing associate performance analysis generated for internal use. Further, a methodology that was used for building a business intelligence system is also examined. Finally, what appears to be a business-intelligence-driven focus on enterprise resource planning systems is analyzed. These issues are illustrated using real-world data warehousing and business intelligence artefacts developed at SYSCO. Copyright © 2012 John Wiley & Sons, Ltd.