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This article provides direction for developing advocacy competency in the public arena. Direction for increasing public awareness, affecting public policy, and influencing legislation is presented. A process of creating change entailing establishing a sense of social/political urgency regarding an issue, organizing and educating a group of people to initiate social/political change, developing a vision and strategy for such change, communicating the vision for that change, empowering broad-based action, and generating actual change is detailed.