Pharmaceutical Marketing: Implications for Medical Residency Training

Authors

  • Geraldine D. Anastasio Pharm.D.,

    Corresponding author
    1. Department of Family Practice, Carolinas Medical Center, and Charlotte Area Health Education Center, Charlotte, North Carolina, and the School of Pharmacy (GDA), and Department of Family Medicine, School of Medicine, University of North Carolina, Chapel Hill, North Carolina
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  • John M. Little Jr. M.D.

    1. Department of Family Practice, Carolinas Medical Center, and Charlotte Area Health Education Center, Charlotte, North Carolina, and the School of Pharmacy (GDA), and Department of Family Medicine, School of Medicine, University of North Carolina, Chapel Hill, North Carolina
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Department of Family Practice, Carolinas Medical Center, Charlotte, NC 28232-2861.

Abstract

An educational intervention was developed to improve family practice residents' ability to obtain useful information from pharmaceutical representatives. The curriculum is based on the traditional one-on-one drug detail. The objectives are to develop residents' skills in controlling the interview, promote skills for critically analyzing drug-promotional material, and discuss ethical issues. The contents include an assessment tool, suggested readings, and interview questions with rationale. After 5 years, residents' confidence in all areas of the curriculum improved significantly.

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