RELATIONSHIP MAGNITUDE AND ITS ROLE IN INTERORGANIZATIONAL RELATIONSHIP STRUCTURE

Authors

  • Susan L. Golicic Ph.D.,

    1. University of Oregon
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    • Susan Golicic is completing her Ph.D. in Marketing, Logistics and Transportation at the University of Tennessee, Knoxville. Her research interests include supply chain management, interorganization relationships, forecasting, and reverse logistics. Prior to pursuing the Ph.D., she worked in Logistics at DaimlerChrysler after earning more than five years of project management and engineering experience. She has presented at CLM, AMA, and AMS conferences and has published in the International Journal of Physical Distribution and Logistics Management, Supply Chain Management Review, and the Journal of Business Forecasting.

  • James H. Foggin Ph.D.,

    1. The University of Tennessee
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    • James H. (Jim) Foggin, Ph.D., is an Associate Professor of Business Logistics at the University of Tennessee, Knoxville. He is also the Coordinator for the Logistics and Transportation Ph.D. Program. He has designed and taught several customized logistics programs to large corporations. Jim's academic research focuses on customer value determination and customer satisfaction in logistics, business and competitive intelligence, and information systems applications in logistics. He is an officer of the East Tennessee Roundtable of the Council of Logistics Management.

  • John T. Mentzer

    1. The University of Tennessee
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    • John T. (Tom) Mentzer is the Harry J. and Vivienne R. Bruce Excellence Chair of Business in the Department of Marketing, Logistics and Transportation at the University of Tennessee. He has published more than 140 articles and papers in the Journal of Business Logistics, Journal of Marketing, Journal of Business Research, International Journal of Physical Distribution and Logistics Management, Transportation and Logistics Review, Transportation Journal, Journal of the Academy of Marketing Science, Columbia Journal of World Business, Industrial Marketing Management, Research in Marketing, Business Horizons, and other journals. He has authored five books on the topics of supply chain management, sales forecasting, and marketing. Tom served as President of the Council of Logistics Management during 2000–2001.


Abstract

Close relationships between and among supply chain members are becoming more prevalent. However, there is lack of agreement in the literature and in practice concerning the characteristics of different interorganizational relationships. The resultant confusion is an obstacle to the progression of research and could cause problems among firms in a supply chain. Based on previous research and an exploratory study conducted with company executives responsible for supply chain management activities, this article seeks to introduce the concept of relationship magnitude (i.e., the extent or degree of closeness or strength of the relationship) and differentiate it from relationship type (i.e., classes of relationships that share common traits). Implications for managers and opportunities for future research are provided.

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