Stanley E. Griffis is an Assistant Professor of Logistics Management at the Air Force Institute of Technology in Dayton, Ohio. His current research interests include logistics performance measurement, reverse logistics, logistics information systems, and customer satisfaction. He holds a Ph.D. in Logistics from The Ohio State University.
WEB-BASED AND MAIL SURVEYS: A COMPARISON OF RESPONSE, DATA, AND COST
Version of Record online: 10 MAY 2011
2003 Council of Supply Chain Management Professionals
Journal of Business Logistics
Volume 24, Issue 2, pages 237–258, Autumn 2003
How to Cite
Griffis, S. E., Goldsby, T. J. and Cooper, M. (2003), WEB-BASED AND MAIL SURVEYS: A COMPARISON OF RESPONSE, DATA, AND COST. JOURNAL OF BUSINESS LOGISTICS, 24: 237–258. doi: 10.1002/j.2158-1592.2003.tb00053.x
- Issue online: 10 MAY 2011
- Version of Record online: 10 MAY 2011
- Mail Survey;
- Response Pattern;
- Response Rate;
- Response Speed;
- Web Survey
The mail survey is the most common data collection technique used by logistics researchers today. Many researchers have noted that response rates to mail surveys have been declining. The Internet offers logistics researchers several potential advantages over traditional mail surveys. This research compares these two methods across response rates, speed of response, consistency of results, and cost. The research also provides unique insight regarding the ability of electronic methods to gain interest and subsequent participation among potential respondents thereby helping in theory testing.