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Keywords:

  • Content Analysis;
  • Interorganizational Relationship Structure;
  • Qualitative Research

Firms manage a portfolio of different relationships within their supply chains. Because each relationship is unique, the context from which it develops is unique as well. Utilizing a qualitative study, this research explored the situational drivers that influence the magnitude of the relationship that firms develop. Eight drivers were identified: capabilities, expected benefits, external influence, history, importance, interpersonal interaction, performance, and strategy congruence. Theoretical and managerial implications and research opportunities are provided.