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Keywords:

  • Logistics strategy;
  • Logistics leverage;
  • Logistics capabilities;
  • Organizational learning;
  • Sustainable competitive advantage

Many firms now place emphasis on leveraging logistics capabilities as a source of competitive advantage. This manuscript suggests that the key to sustaining this competitive position is through adopting learning principles in logistics. As such, a logistics learning capability framework is presented, including the components of an effective learning-based logistics organization. Research propositions, an in-depth case study and implications are presented to further support the learning capability framework suggested and highlight the importance of learning in today's hypercompetitive global supply chain environment.