Helder Sebastiao (M.B.A. San Francisco State University) is a Ph.D. candidate in the Department of Marketing at the University of Oregon, Eugene. His nearly twenty-year career includes experiences in technology marketing and entrepreneurship, strategic planning, economic development, and teaching graduate and undergraduate courses in marketing and entrepreneurship. Those experiences drive his research into better understanding the keys to the successful commercialization of products and services that create new markets and industries. Helder earned a BS in Electrical Engineering from Northeastern University.
SUPPLY CHAIN STRATEGY FOR NASCENT FIRMS IN EMERGING TECHNOLOGY MARKETS
Version of Record online: 10 MAY 2011
2008 Council of Supply Chain Management Professionals
Journal of Business Logistics
Volume 29, Issue 1, pages 75–91, Spring 2008
How to Cite
Sebastiao, H. J. and Golicic, S. (2008), SUPPLY CHAIN STRATEGY FOR NASCENT FIRMS IN EMERGING TECHNOLOGY MARKETS. JOURNAL OF BUSINESS LOGISTICS, 29: 75–91. doi: 10.1002/j.2158-1592.2008.tb00069.x
- Issue online: 10 MAY 2011
- Version of Record online: 10 MAY 2011
- Emerging markets;
- Radical innovation;
- Supply chain strategy
The extant literature provides sound guidance for applying appropriate supply chain strategies to address conventional market structures and supply chain objectives. However, our knowledge of the unique objectives, characteristics, and elements of supply chain development by nascent technology firms in new markets they have helped create is more limited. We outline the strategy for this “emergent” phase of a firm's development of their supply chain. This strategy emphasizes establishing market legitimacy and a basic structural foundation through a core of strong collaborative relationships. The strategy also maximizes organizational flexibility and iterative market intelligence gathering through continuous experimentation with potential markets and through potential partners. The strategy is contrasted with extant supply chain strategies and implications and directions for future research are offered.