Increasing motorists' yielding of the right of way to pedestrians in crosswalks reduces the number of collisions between motorists and pedestrians. In this study we examined a gateway in-street sign configuration (1 in-street sign installed between the 2 travel lanes in each direction, and 1 on both edges of the roadway in each direction) on multilane roads. The first experiment compared the efficacy of adding multiple in-street signs used in a gateway configuration with a single sign between the 2 travel lanes in each direction. The second experiment compared the gateway in-street sign configuration with a more expensive pedestrian hybrid beacon. The third experiment compared the gateway in-street sign configuration with the more expensive rectangular rapid flashing beacon. The results demonstrated that the gateway in-street sign configuration produced very high levels of driver yielding, and that it was as effective as the 2 more expensive treatments.