Integrating sustainability into corporate DNA
Article first published online: 21 FEB 2012
© 2012 Wiley Periodicals, Inc.
Journal of Corporate Accounting & Finance
Volume 23, Issue 3, pages 71–82, March/April 2012
How to Cite
Bell, J., Soybel, V. E. and Turner, R. M. (2012), Integrating sustainability into corporate DNA. J. Corp. Acct. Fin., 23: 71–82. doi: 10.1002/jcaf.21755
- Issue published online: 21 FEB 2012
- Article first published online: 21 FEB 2012
- Cited By
The term sustainability covers a broad set of issues. As a result, each organization has to identify specific issues that it can effectively address and that are relevant to its industries, markets, geographic locations, and stakeholders. But if an organization fails to focus on a reasonable number of organization-wide commitments, resources will be scattered and fail to yield significant value to the company. This article provides advice on how to deploy sustainability using change management techniques and examples from industry. © 2012 Wiley Periodicals, Inc.