We are grateful to all the merchants who completed this survey. This paper was supported by Centers for Disease Control and Prevention: Getting to Outcomes and Underage Drinking (1R18CE001335-01).
THE CARROT AND THE STICK: A CROSS-SECTIONAL STUDY OF THE INFLUENCES ON RESPONSIBLE MERCHANT PRACTICES TO REDUCE UNDERAGE DRINKING
Version of Record online: 21 MAR 2013
© 2013 Wiley Periodicals, Inc.
Journal of Community Psychology
Volume 41, Issue 4, pages 463–470, May 2013
How to Cite
Chinman, M., Ebener, P., Malone, P. S., Chan, K., Imm, P. and Wright, P. A. (2013), THE CARROT AND THE STICK: A CROSS-SECTIONAL STUDY OF THE INFLUENCES ON RESPONSIBLE MERCHANT PRACTICES TO REDUCE UNDERAGE DRINKING. J. Community Psychol., 41: 463–470. doi: 10.1002/jcop.21550
- Issue online: 21 MAR 2013
- Version of Record online: 21 MAR 2013
- Centers for Disease Control and Prevention. Grant Number: 1R18CE001335-01
Alcohol merchants (N = 331) completed a cross-sectional survey assessing their attitudes and beliefs about underage drinking, its likely consequences, requirements for responsible beverage service (RBS) training, and performance of RBS practices and checking IDs. Merchants requiring more rigorous RBS training (i.e., state-approved vs. in-house or none) have stronger beliefs that outlets who sell to minors will get cited and that their employees know RBS practices. Also, merchants who engage in more RBS practices require more rigorous RBS training, and believe more strongly that outlets who sell to minors are more likely to face, and deserve, stricter sanctions. Merchants who check IDs more strictly conduct more RBS practices and believe more strongly that underage drinking is serious and will result in stronger consequences if caught selling to minors. These findings about the attitudes, practices, and enforcement of alcohol merchants suggests ways communities can better target their limited resources to prevent underage drinking.