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Abstract

Millions of people, businesses, and organizations are using Twitter. Because of the connection Twitter offers, leadership is emerging through this social media outlet. However, in this time of instant connection, it is important to examine how business leaders are influencing their followers when it comes to tweeting. The purpose of the current study was to discover what business leaders are tweeting about. In order to develop an understanding of the content of the tweets from the top four business leaders on Twitter, the researchers completed a content analysis.