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Keywords:

  • altruism;
  • empathic;
  • deontic;
  • utilitarian;
  • virtue ethical

Summary

We argue that attempts to extrapolate moral motives for non-egoistic behavior in organizational behavior often interpret results empathically or deontically, while leaving other moral motivational frames, such as the utilitarian and virtue ethical, under-examined. We encourage the creation of experimental measures to distinguish various philosophical frames. Copyright © 2013 John Wiley & Sons, Ltd.