Firm reputation and applicant pool characteristics
Article first published online: 12 AUG 2003
Copyright © 2003 John Wiley & Sons, Ltd.
Journal of Organizational Behavior
Volume 24, Issue 6, pages 733–751, September 2003
How to Cite
Turban, D. B. and Cable, D. M. (2003), Firm reputation and applicant pool characteristics. J. Organiz. Behav., 24: 733–751. doi: 10.1002/job.215
- Issue published online: 12 AUG 2003
- Article first published online: 12 AUG 2003
- Manuscript Accepted: 22 APR 2003
- Manuscript Received: 24 JAN 2003
Scholars have suggested that a firm's reputation can provide it with a competitive advantage by attracting more, and possibly higher-caliber, applicants. No research has actually investigated this relationship, however, in large part because researchers have not assessed applicant pool characteristics but instead have measured applicants' intentions. Therefore, we conducted two studies to investigate whether organizational reputation influenced the number and the quality of applicants actually seeking positions with firms. Company reputation was operationalized using two different published reputation measures, and applicant quality data were obtained from career services offices at business schools at two universities. Results from both studies supported the previously untested belief that firms with better reputations attract more applicants. Furthermore, some evidence suggested that firms with better reputations could select higher-quality applicants. Copyright © 2003 John Wiley & Sons, Ltd.