Sweet success beyond the triple bottom line: Honeybee practices lead to sustainable leadership at Thailand's True Corp
Article first published online: 16 OCT 2012
© 2012 Wiley Periodicals, Inc.
Global Business and Organizational Excellence
Volume 32, Issue 1, pages 22–39, November/December 2012
How to Cite
Kantabutra, S. (2012), Sweet success beyond the triple bottom line: Honeybee practices lead to sustainable leadership at Thailand's True Corp. Glob. Bus. Org. Exc., 32: 22–39. doi: 10.1002/joe.21461
- Issue published online: 16 OCT 2012
- Article first published online: 16 OCT 2012
Researchers constructed a framework for analyzing the leadership practices at True Corporation, a Thai telecommunications firm, by grouping Avery and Bergsteiner's 23 Honeybee leadership practices into six categories: long-term perspective, investing in people, organizational culture, innovation, social responsibility, and ethical behavior. Emphasizing long-term growth and sustainability, these core themes contrast sharply with the prevailing Locust business model of short-term maximization of profitability. An analysis of the Honeybee practices as manifested at True Corporation, a telecommunications firm based in Thailand, shows that despite the challenges of operating in an emerging economy, they can contribute to effective, sustainable leadership and dominance in a competitive market. Other enterprises that wish to promote ongoing organizational success can adopt Avery and Bergsteiner's Honeybee elements to examine their leadership practices and adjust them to become more sustainable. © 2012 Wiley Periodicals, Inc.