We have first time demonstrated the construction of a plasmonic gold dimer model for bioassays based on immune recognition with surface-enhanced Raman scattering (SERS). To induce a strong plasmonic coupling effect, a dimer of gold nanoparticles (NPs) with a Raman label located between adjacent NPs is assembled through specific recognition in biological systems. One promising application for this model is the provision of a new type of in situ self-calibrated and reliable SERS platform where biotinylated molecules can selectively be trapped by streptavidin and placed in the gap enhanced plasmonic field, which may enable the development of powerful, biospecific recognition-based SERS assays. The capabilities of the dimeric constructions for analytical applications were demonstrated through the use of the SERS technique to detect biotin at very low concentrations. Additionally, the spatial SERS radiation for the gold dimer assembled on the silicon slide was simulated using the finite-difference time-domain method; this simulation demonstrated the distribution of the electric field as well as the utility of the proposed system, thereby introducing potential uses of bio-specific recognition as well as opportunities for the construction of plasmonically coupled nanostructures and bioassay applications. Copyright © 2013 John Wiley & Sons, Ltd.