JEL classification codes: F23, M11, O16.
Fostering Chinese firms through entrepreneurship, globalization, and international finance†
Version of Record online: 21 MAY 2012
Copyright © 2012 John Wiley & Sons, Ltd.
Special Issue: Entrepreneurial Firms and Finance in China
Volume 21, Issue 3-4, pages 179–191, May 2012
How to Cite
McManus, J., Ardley, D. B. and Floyd, D. (2012), Fostering Chinese firms through entrepreneurship, globalization, and international finance. Strat. Change, 21: 179–191. doi: 10.1002/jsc.1902
- Issue online: 21 MAY 2012
- Version of Record online: 21 MAY 2012
The success of ventures that have pursued non-traditional marketing approaches may be attributed to a range of forward-thinking practices which, it is argued here, should be the starting and finishing points for Chinese companies.