JEL classification codes: L62, O31, O32.
An engineering systems approach to strategic change: The case of the European automotive industry†
Version of Record online: 22 AUG 2012
Copyright © 2012 John Wiley & Sons, Ltd.
Special Issue: Entrepreneurship and Innovation
Volume 21, Issue 5-6, pages 249–262, August 2012
How to Cite
Parry, G. C. and Roehrich, J. K. (2012), An engineering systems approach to strategic change: The case of the European automotive industry . Strat. Change, 21: 249–262. doi: 10.1002/jsc.1907
- Issue online: 22 AUG 2012
- Version of Record online: 22 AUG 2012
The European automotive industry has developed a demand-driven production method called build to order (BTO) to build cars to customer demand, but its strategic vision has yet to be widely diffused.