JEL classification codes: D22, L2, L21, L25, G32.
Viewing the Strategy-Performance Relationship Through a Reputational Lens: A Longitudinal Study of Leading Retailers†
Version of Record online: 20 MAY 2013
Copyright © 2013 John Wiley & Sons, Ltd.
Special Issue: New Entrepreneurial Models
Volume 22, Issue 3-4, pages 129–144, May 2013
How to Cite
Brown, D. M. and Whysall, P. (2013), Viewing the Strategy-Performance Relationship Through a Reputational Lens: A Longitudinal Study of Leading Retailers . Strat. Change, 22: 129–144. doi: 10.1002/jsc.1928
- Issue online: 20 MAY 2013
- Version of Record online: 20 MAY 2013
Corporate reputation is a complex concept, involving several related but separate dimensions being a hybrid intangible asset that is managed internally but largely assessed externally by different audiences/stakeholders.