Use of a corporate culture index for strategic planning
Article first published online: 30 AUG 2006
Copyright © 1994 John Wiley & Sons, Ltd.
Volume 3, Issue 2, pages 95–105, March/April 1994
How to Cite
Migliore, R. H. and Martin, R. T. (1994), Use of a corporate culture index for strategic planning. Strat. Change, 3: 95–105. doi: 10.1002/jsc.4240030206
- Issue published online: 30 AUG 2006
- Article first published online: 30 AUG 2006
The culture of an organization is important. Survival into the 21st century is not guaranteed. Therefore, organizations must adapt. Culture has an impact on how change takes place. This article proposes a method to measure culture. How culture can be managed within the strategic planning process is covered.