Placing customer service strategy in the context of a vertical marketing system
Article first published online: 8 DEC 2006
Copyright © 2006 John Wiley & Sons, Ltd.
Volume 15, Issue 7-8, pages 331–339, November - December 2006
How to Cite
Lee, Y.-I. and Trim, P. R.J. (2006), Placing customer service strategy in the context of a vertical marketing system. Strat. Change, 15: 331–339. doi: 10.1002/jsc.774
- Issue published online: 8 DEC 2006
- Article first published online: 8 DEC 2006
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