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Abstract

  • Over the past decade, many academics and practitioners have written extensively on e-business strategy, yet the source of value creation in e-business is still not fully understood. This paper examines the recommendations made by the existing e-retailing literature and reviews e-business strategies suggested in some of the literature. It also provides future research directions of e-commerce strategies as well as issues that e-business companies should take into consideration when formulating their strategies.

Copyright © 2007 John Wiley & Sons, Ltd.