Globalfocusing: corporate strategies under pressure



  • On the global stage, competitive advantages are gained by creating, transferring, and exploiting competences across operations and locations internationally.

  • In consequence, conglomerates are redesigning their strategies to focus on core businesses, yet with a global scope. De-diversification and internationalization thus complement each other in a process of ‘globalfocusing.’

  • This paper outlines the shifts in the relative barriers to entry to countries and industries that have been driving these processes of change in corporate strategies on the global stage.

  • On this basis, implications of the change in global strategy are derived for decision-makers in both business and politics who are operating in the volatile global economy.

Copyright © 2009 John Wiley & Sons, Ltd.