JEL Classification codes: D21, D22, M11.
The demise of strategic groups as an influence on firm performance: lessons from the UK plastics industry†
Article first published online: 17 MAY 2011
Copyright © 2011 John Wiley & Sons, Ltd.
Special Issue: Enhancing New Venture Formation
Volume 20, Issue 3-4, pages 111–126, May 2011
How to Cite
O'Regan, N., Kluth, C. and Parnell, J. (2011), The demise of strategic groups as an influence on firm performance: lessons from the UK plastics industry. Strat. Change, 20: 111–126. doi: 10.1002/jsc.889
- Issue published online: 17 MAY 2011
- Article first published online: 17 MAY 2011
Repositioning enables firms to shift their business efforts to profitable areas, as their size is not an all-encompassing determinant of performance and the aggressive pursuit of market share can ultimately be destructive to their value.