Research Article

Improving profitability with customer-centric strategies: the case of a mobile content provider†

  1. Massimiliano Bonacchi1,*,
  2. Paolo Perego2

Article first published online: 10 NOV 2011

DOI: 10.1002/jsc.899

Issue

Strategic Change

Strategic Change

Special Issue: Improving Profitability with Entrepreneurial Finance

Volume 20, Issue 7-8, pages 253–267, November 2011

Additional Information

How to Cite

Bonacchi, M. and Perego, P. (2011), Improving profitability with customer-centric strategies: the case of a mobile content provider. Strat. Change, 20: 253–267. doi: 10.1002/jsc.899

Author Information

  1. 1

    Department of Business Administration, University of Naples “Parthenope”, Naples, Italy

  2. 2

    Department of Accounting & Control, RSM Erasmus University, Rotterdam, The Netherlands

*Department of Business Administration, University of Naples “Parthenope” Via Medina, 40, I-80133 Naples, Italy

  1. †

    JEL classification codes: M10, M31, M41.

Publication History

  1. Issue published online: 10 NOV 2011
  2. Article first published online: 10 NOV 2011

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Abstract

Customer-centric strategy firms need to focus on forward-looking indicators and ensure a synergistic relationship between decision rights, performance measurement, and reward systems.

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