JEL classification codes: M10, M31, M41.
Improving profitability with customer-centric strategies: the case of a mobile content provider†
Article first published online: 10 NOV 2011
Copyright © 2011 John Wiley & Sons, Ltd.
Special Issue: Improving Profitability with Entrepreneurial Finance
Volume 20, Issue 7-8, pages 253–267, November 2011
How to Cite
Bonacchi, M. and Perego, P. (2011), Improving profitability with customer-centric strategies: the case of a mobile content provider. Strat. Change, 20: 253–267. doi: 10.1002/jsc.899
- Issue published online: 10 NOV 2011
- Article first published online: 10 NOV 2011
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