Research Article

Can China overcome the difficulties of establishing successful global brands?†

  1. David Floyd*,
  2. Barry Ardley,
  3. John McManus

Article first published online: 10 NOV 2011

DOI: 10.1002/jsc.902

Issue

Strategic Change

Strategic Change

Special Issue: Improving Profitability with Entrepreneurial Finance

Volume 20, Issue 7-8, pages 299–306, November 2011

Additional Information

How to Cite

Floyd, D., Ardley, B. and McManus, J. (2011), Can China overcome the difficulties of establishing successful global brands?. Strat. Change, 20: 299–306. doi: 10.1002/jsc.902

Author Information

  1. Lincoln Business School, Lincoln University, UK

*Lincoln Business School, University of Lincoln, Brayfordpool, Lincoln LN6 7TS, UK

  1. †

    JEL classification codes: P23, P44.

Publication History

  1. Issue published online: 10 NOV 2011
  2. Article first published online: 10 NOV 2011

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Abstract

Chinese brands lack the main components for global success in several areas though, in time, these factors will be addressed.

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