A Structural Model for Examining how Destination Image, Perceived Value, and Service Quality Affect Destination Loyalty: a Case Study of Orlando
Article first published online: 5 MAR 2012
Copyright © 2012 John Wiley & Sons, Ltd.
International Journal of Tourism Research
Volume 15, Issue 4, pages 313–328, July/August 2013
How to Cite
Kim, S.-H., Holland, S. and Han, H.-S. (2013), A Structural Model for Examining how Destination Image, Perceived Value, and Service Quality Affect Destination Loyalty: a Case Study of Orlando. Int. J. Tourism Res., 15: 313–328. doi: 10.1002/jtr.1877
- Issue published online: 2 JUL 2013
- Article first published online: 5 MAR 2012
- Manuscript Accepted: 8 FEB 2012
- Manuscript Revised: 28 JAN 2012
- Manuscript Received: 17 JAN 2011
- destination image;
- service quality;
- perceived value;
The primary objectives of this study were to investigate and develop a theoretical relationship among destination image, service quality and perceived value and to empirically test the constructs that are likely to affect tourist satisfaction, which in turn influence revisit intentions and word-of-mouth referrals. The results of empirical study indicated that destination image influences service quality and perceived value. In addition, the findings revealed that perceived value has a significant effect on satisfaction and loyalty. These research findings contribute to an extant knowledge in this domain, specifically focused on a family-oriented destination where it was not studied yet with these relationships. Copyright © 2012 John Wiley & Sons, Ltd.