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A Structural Model for Examining how Destination Image, Perceived Value, and Service Quality Affect Destination Loyalty: a Case Study of Orlando


Correspondence to: Dr Soon-Ho Kim, Assistant Professor, Cecil B. Day School of Hospitality, Robinson College of Business, Georgia State University, 35 Broad Street, Suite 217, Atlanta, GA 30303, USA.



The primary objectives of this study were to investigate and develop a theoretical relationship among destination image, service quality and perceived value and to empirically test the constructs that are likely to affect tourist satisfaction, which in turn influence revisit intentions and word-of-mouth referrals. The results of empirical study indicated that destination image influences service quality and perceived value. In addition, the findings revealed that perceived value has a significant effect on satisfaction and loyalty. These research findings contribute to an extant knowledge in this domain, specifically focused on a family-oriented destination where it was not studied yet with these relationships. Copyright © 2012 John Wiley & Sons, Ltd.