Internet-enabled Tourism Entrepreneurs. International Entrepreneurial Values Elicited through Repertory Test and Laddering Analysis
Article first published online: 3 JUL 2012
Copyright © 2012 John Wiley & Sons, Ltd.
International Journal of Tourism Research
How to Cite
Glavas, C., Pike, S. and Mathews, S. (2012), Internet-enabled Tourism Entrepreneurs. International Entrepreneurial Values Elicited through Repertory Test and Laddering Analysis. Int. J. Tourism Res.. doi: 10.1002/jtr.1896
- Article first published online: 3 JUL 2012
- Manuscript Accepted: 7 JUN 2012
- Manuscript Revised: 29 MAR 2012
- Manuscript Received: 28 JAN 2011
- international entrepreneurship;
- repertory test;
- laddering analysis
Although the tourism industry has been dramatically altered due to the Internet, there has been limited research published about international entrepreneurial values and Internet use in tourism firms. The findings of this study point to a relationship between the values of Internet-enabled international entrepreneurs in small-sized to medium-sized enterprises and the inclination of the firm to develop and initiate international activity. The findings of this study suggest that Internet-enabled tourism entrepreneurs share similar construct values. Two effective but underutilized qualitative methods were used in this study. The first method, repertory test, is an efficient technique for exploring constructs in decision making; the second method, laddering analysis, facilitates understanding of the perceived consequences and personal values guiding behaviour. Copyright © 2012 John Wiley & Sons, Ltd.