By using a sample of residents in Huangshan, China, this study examined whether tourism impacts affect the overall satisfaction of native and non-native residents in different ways. Results of multiple-group analysis revealed significant differences between the two groups regarding the effects of environmental degradation and loss of traditions and norms. Specifically, environmental degradation negatively affects non-native residents' satisfaction but does not affect native residents' satisfaction. Loss of traditions and norms has a negative effect on native residents' satisfaction but has a positive effect on non-native residents' satisfaction. Theoretical and practical implications are discussed. Copyright © 2012 John Wiley & Sons, Ltd.