Measuring Congruence of Affective Images of Destinations and Their Slogans
Article first published online: 7 NOV 2012
Copyright © 2012 John Wiley & Sons, Ltd.
International Journal of Tourism Research
Volume 16, Issue 3, pages 250–260, May/June 2014
How to Cite
Lehto, X. Y., Lee, G. and Ismail, J. (2014), Measuring Congruence of Affective Images of Destinations and Their Slogans. Int. J. Tourism Res., 16: 250–260. doi: 10.1002/jtr.1923
- Issue published online: 7 APR 2014
- Article first published online: 7 NOV 2012
- Manuscript Accepted: 21 SEP 2012
- Manuscript Revised: 6 SEP 2012
- Manuscript Received: 23 SEP 2011
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