The two authors (Naehyun (Paul) Jin and Sangmook Lee) have contributed equal work on this paper.
The Effect of Experience Quality on Perceived Value, Satisfaction, Image and Behavioral Intention of Water Park Patrons: New versus Repeat Visitors
Article first published online: 30 SEP 2013
Copyright © 2013 John Wiley & Sons, Ltd.
International Journal of Tourism Research
Volume 17, Issue 1, pages 82–95, January 2015
How to Cite
2015), The Effect of Experience Quality on Perceived Value, Satisfaction, Image and Behavioral Intention of Water Park Patrons: New versus Repeat Visitors, Int. J. Tourism Res., 17, pages 82–95, doi: 10.1002/jtr.1968, and (
- Issue published online: 7 JAN 2015
- Article first published online: 30 SEP 2013
- Manuscript Accepted: 6 AUG 2013
- Manuscript Revised: 12 JUL 2013
- Manuscript Received: 28 OCT 2012
- Water park;
- Experience quality;
- Perceived value
This study proposed a conceptual model to examine how customers' perceptions of the quality of experiences influence perceived value, water park image, customer satisfaction and behavioral intentions for first-time and repeat customers of the water park of the tourism industry. This study finds that the quality of participants' experiences significantly affects perceived value, water park image and customer satisfaction. Moreover, perceived value and water park image exert a direct influence on customer satisfaction, and they also positively affect behavioral intentions. Finally, the impacts on customer satisfaction of experience quality and water park image significantly differ between first-time and repeat customers. Copyright © 2013 John Wiley & Sons, Ltd.