The Effect of Experience Quality on Perceived Value, Satisfaction, Image and Behavioral Intention of Water Park Patrons: New versus Repeat Visitors

Authors

  • Naehyun (Paul) Jin,

    1. School of Recreation, Health, and Tourism, George Mason University, Manassas, USA
    Search for more papers by this author
    • The two authors (Naehyun (Paul) Jin and Sangmook Lee) have contributed equal work on this paper.

  • Sangmook Lee,

    1. Department of Foodservice Management, Kyungsung University, Busan, South Korea
    Search for more papers by this author
    • The two authors (Naehyun (Paul) Jin and Sangmook Lee) have contributed equal work on this paper.

  • Hyuckgi Lee

    Corresponding author
    1. Department of Physical Education, Kyungpook National University, Daegu, Korea
    • Correspondence to: Hyuckgi Lee, Department of Physical Education, Kyungpook National University, Daegu, Korea.

      E-mail: myjony@naver.com

    Search for more papers by this author

Abstract

This study proposed a conceptual model to examine how customers' perceptions of the quality of experiences influence perceived value, water park image, customer satisfaction and behavioral intentions for first-time and repeat customers of the water park of the tourism industry. This study finds that the quality of participants' experiences significantly affects perceived value, water park image and customer satisfaction. Moreover, perceived value and water park image exert a direct influence on customer satisfaction, and they also positively affect behavioral intentions. Finally, the impacts on customer satisfaction of experience quality and water park image significantly differ between first-time and repeat customers. Copyright © 2013 John Wiley & Sons, Ltd.

Ancillary