Tourism Demonstration and Value Change
Article first published online: 17 SEP 2013
Copyright © 2013 John Wiley & Sons, Ltd.
International Journal of Tourism Research
Volume 17, Issue 1, pages 96–104, January 2015
How to Cite
2015), Tourism Demonstration and Value Change, Int. J. Tourism Res., 17, pages 96–104, doi: 10.1002/jtr.1969and (
- Issue published online: 7 JAN 2015
- Article first published online: 17 SEP 2013
- Manuscript Accepted: 6 AUG 2013
- Manuscript Revised: 27 MAR 2013
- Manuscript Received: 12 OCT 2012
- socio-cultural change;
- tourism demonstration effect;
This paper studies the empirical views and opinions of local residents towards the socio-cultural effects of tourism and both queries and extends theory related to the demonstration effect and within that perceived change in values. The research is applied to Pattaya, Thailand, a destination that has been subject to foreign tourist contact over a 50-year period. Changes are specifically related to ‘foreign’ tourists rather than domestic tourists. The tourism demonstration concept is made operational through qualitative in-depth interviews with a spectrum of local residents. Contrary to previous assumptions, tourism demonstration is muted in its effect on value change. This has implications for management and destination development. Copyright © 2013 John Wiley & Sons, Ltd.