Measuring National Tourism Organization Abroad Office Competitiveness
Version of Record online: 9 SEP 2013
Copyright © 2013 John Wiley & Sons, Ltd.
International Journal of Tourism Research
Volume 17, Issue 2, pages 118–129, March/April 2015
How to Cite
2015), Measuring National Tourism Organization Abroad Office Competitiveness, Int. J. Tourism Res., 17, 118–129, doi: 10.1002/jtr1970, and (
- Issue online: 9 MAR 2015
- Version of Record online: 9 SEP 2013
- Manuscript Accepted: 8 AUG 2013
- Manuscript Revised: 4 AUG 2013
- Manuscript Received: 18 JUN 2012
- national tourism organization abroad offices;
Measuring national tourism organization (NTO) abroad office competitiveness is crucial because of the hypercompetitive international tourism market. This study used focus group interviews and snowball sampling techniques to identify and apply competitiveness measurement criteria. An analytic hierarchy process model was then used to evaluate the weights of the criteria. Finally, this study examined and identified the overall global-competitiveness scores of different types of NTO abroad offices in Taiwan. The results contribute to a comprehensive and systematic framework of competitiveness measurement for different types of NTO abroad offices in an international, politically sensitive environment and their competitive performance. Copyright © 2013 John Wiley & Sons, Ltd.