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Determining the Critical Success Factors of the Wine Tourism Region of Napa from a Supply Perspective

Authors

  • Marjorie F. Jones,

    1. California State Polytechnic University, Pomona, Collins College of Hospitality Management, Pomona, CA, USA
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  • Neha Singh,

    Corresponding author
    1. California State Polytechnic University, Pomona, Collins College of Hospitality Management, Pomona, CA, USA
    • Correspondence to: Neha Singh, California State Polytechnic University, Pomona, Collins College of Hospitality Management, 3801 West Temple Avenue, 79B-2427, Pomona, CA 91768, USA.

      E-mail: nsingh@csupomona.edu

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  • Yvonne Hsiung

    1. California State Polytechnic University, Pomona, Collins College of Hospitality Management, Pomona, CA, USA
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Abstract

Napa is a renowned region for wine tourism and demonstrates how wine can be an instrument to develop tourism. The purpose of this research is to identify the critical success factors that have shaped the area's rise and growth, and its unique competitiveness in both the domestic and global marketplaces for wine tourism destinations. The findings from the research provide the foundation for a proposed conceptual model of success factors in wine tourism research and as insight to practitioners/suppliers. Findings reveal an aligned marketing effort and strategic partnerships among suppliers of Napa wine tourism. Copyright © 2013 John Wiley & Sons, Ltd.

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