Mix between Satisfaction and Attributes Destination Choice: A Segmentation Criterion to Understand the Ski Resorts Consumers

Authors

  • Dina Alexandra Marques Miragaia,

    Corresponding author
    1. Sports Science Department, Research Unit in Business Sciences (NECE), University of Beira Interior, Covilhã, Portugal
    • Correspondence to: Dina Miragaia, Sports Science Department, Research Unit in Business Sciences (NECE), University of Beira Interior, Convento de Sto. António, 6201-001 Covilhã, Portugal.

      E-mail: miragaia@ubi.pt

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  • Marco Alexandre Batista Martins

    1. Sport Science Department, University of Beira Interior, Covilhã, Portugal
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Abstract

This study examined the attributes prioritized by tourists when choosing a winter sports destination and their degree of satisfaction with the services provided by Portugal's only ski resort. Two hundred tourists completed a questionnaire with factor analysis then deployed to extract the data that served as the basis for cluster analysis. Our results report discrepancies between the attributes valued by tourists when choosing winter sports destinations and their degree of satisfaction with the ski resort's services. Moreover, the combination between attributes/motivations prevailing in destination selection and the subsequent satisfaction with the services provided may generate information of relevance to evaluating organizational competitiveness. Copyright © 2014 John Wiley & Sons, Ltd.

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