Drive tourism remains an under-researched component of the wider tourism industry. As such, this study reviews the drive tourism phenomenon with attention focused on the anticipated impact of the implementation and adoption of new clean energy technologies. The study concludes with a discussion of the implications for the drive tourist, the drive tourism experience and the drive tourism sector. If new and more sustainable forms of drive tourism can retain their sense of fun, flexibility, and freedom there is every chance that the current initiatives being implemented in the US may become the norm rather than the exception. Copyright © 2014 John Wiley & Sons, Ltd.