An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind?
Article first published online: 18 JAN 2007
Copyright © 2007 John Wiley & Sons, Ltd.
International Journal of Tourism Research
Volume 9, Issue 1, pages 21–42, January/February 2007
How to Cite
Garrod, B., Leask, A. and Fyall, A. (2007), An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind?. Int. J. Tourism Res., 9: 21–42. doi: 10.1002/jtr.591
- Issue published online: 18 JAN 2007
- Article first published online: 18 JAN 2007
- Manuscript Accepted: 22 AUG 2006
- Manuscript Received: 2 FEB 2006
- visitor attractions;
- best practice;
- revenue management;
- New Zealand;
This paper compares and contrasts selected management practices among visitor attractions in Scotland, Australia, Canada and New Zealand. The catalyst for the study was the growing perception that management practices among visitor attractions in Scotland are becoming increasingly outdated and that the sector needs to learn from ‘international best practice’ in this respect. A postal questionnaire was sent to all paid-admission visitor attractions in the four countries. In total, 1022 visitor attractions replied, representing an overall response rate of 41%. Chi-square analysis was then used to test various hypotheses relating to the uptake of these management practices. A key conclusion is that although management practices do vary significantly among the four countries, Scotland does not necessarily lag behind. Indeed, Scottish visitor attractions seem to lead the way in many respects. Meanwhile, the study finds no strong evidence to suggest that visitor attractions in the other three countries have indeed identified and are following a common ‘international best practice’. Copyright © 2007 John Wiley & Sons, Ltd.