Assessing the economic value of a public birdwatching interpretative service using a contingent valuation method
Article first published online: 7 APR 2009
Copyright © 2009 John Wiley & Sons, Ltd.
International Journal of Tourism Research
Volume 11, Issue 6, pages 583–593, November/December 2009
How to Cite
Lee, C.-K., Lee, J.-H., Mjelde, J. W., Scott, D. and Kim, T.-K. (2009), Assessing the economic value of a public birdwatching interpretative service using a contingent valuation method. Int. J. Tourism Res., 11: 583–593. doi: 10.1002/jtr.730
- Issue published online: 19 OCT 2009
- Article first published online: 7 APR 2009
- Manuscript Accepted: 26 FEB 2009
- Manuscript Revised: 23 JAN 2009
- Manuscript Received: 11 FEB 2008
- interpretative services;
- contingent valuation method;
- South Korea
Although resource interpretative services are an essential conservation management tool that can add value to ecotourism experiences, there has been little empirical investigation on the ‘true’ economic value of such services. As such, this study's objective is to estimate the economic value of public interpretative services at a publicly supported Korean birdwatching festival, using a dichotomous choice contingent valuation method. Logit estimation results indicate that bid, age, income and birdwatching experience are important factors in explaining willingness-to-pay for interpretative services. The mean value of the publicly supported interpretative services is estimated to be 4,961 South Korean Won (approximately US$5) per person. Copyright © 2009 John Wiley & Sons, Ltd.